Sunrise Consulting Group, Inc.


Diversification and Focus

Core Values and Principles


Sunrise Commitment

Sunrise Consulting Group, Inc. will constantly evolve as a dynamic corporation, continuously introduce innovative and cutting-edge products and services to the marketplace, provide world-class service to a strong and growing group of international customers and affiliates, and create substantial financial gains for investors, suppliers, affiliates and select charitable and non-profit organizations.

Core Values, Concepts, and Principles

These are correct principles that have historically led to success in our industry. At Sunrise Consulting Group, Inc., our products and business methods may change from time to time; however, these principles will never change. We proudly and confidently communicate these concepts to our shareholders, employees, international partners and future generations of managers, and we welcome all input from our inner circle of employees, customers and affiliates.

At Sunrise Consulting Group,Inc.,we are committed to

  • - Provide great value for our products and services, with emphasis on quality, affordability and value.
  • - Maintain low overhead.
  • - Continuously introduce and market new products and services.
  • - Pay our vendors and affiliates accurately and on time.
  • - Maintain excellent communication with our customers and business associates.
  • - Remain open to feedback from shareholders, employees, vendors and customers. Keep all flows of communication open. Always treat shareholders and customers with dignity and respect.
  • - Create a global business through rapid international expansion.
  • - Build teamwork and empower individuals through a system of macro-management and qualified delegation.
  • - Duplicate principles and practices of successful businesses in our industry.
  • - Duplicate principles and practices of the "Good to Great" and "Built to Last" companies.
  • - Work closely with select charitable and non-profit organizations to create cause-related marketing and educational programs that make meaningful differences in people's lives worldwide.

Code of Ethics


We have adopted a code of ethics that applies to our principal executive officer, principal financial officer, principal accounting officer or controller, or persons performing similar functions. The code of ethics is designed to deter wrongdoing and to promote:

- Honest and ethical conduct, including the ethical handling of actual or apparent conflicts of interest between personal and professional relationships;

- Full, fair, accurate, timely, and understandable disclosure in reports and documents that we file with, or submits to, the SEC and in other public communications made by us;

- Compliance with applicable governmental laws, rules and regulations;

- The prompt internal reporting of violations of the code to an appropriate person or persons identified in the code; and

- Accountability for adherence to the code.

A copy of our code of ethics that applies to our principal executive officer, principal financial officer, principal accounting officer or controller, or persons performing similar functions is filed as an exhibit in our Annual report.

We will provide to any person without charge, upon request, a copy of our Code of ethics. Any such request should be directed to our corporate secretary at

USA Headquarter:
2901 W. Coast Highway, Suite 200. Newport Beach, CA 92663.
Tel: 1 (949) 258-4411  Fax: 1 (949) 269-6366

Hong Kong Office:
Unit 1501, Hollywood Plaza, 610 Nathan Road, Hong Kong.
Tel: (852) 2722 1633   Fax: (852) 8344 5020